End-to-end build and ongoing growth: technical enhancements, customer-journey rework and campaign management — plus an AI pipeline that turns the live catalogue into wholesale PDFs on demand.
▲ Engagement▲ Conversion rate·Featured engagement
001 / STORY
The operator behind the growth
I didn't come from an agency. I came up inside fashion eCommerce — managing real catalogues, real ad budgets and real customers for labels that live or die by their next drop.
That changes how you build. Every storefront I ship is engineered around one question: does this move revenue? Design, Liquid code, ad creative, automation — all of it answers to the same number.
Today I combine three crafts most people hire separately: Shopify development, performance marketing and AI automation. One operator, one accountable system, from product page to profit.
2020 — 2021
Foundations on the shop floor
First Shopify builds for Lahore fashion labels. Learned Liquid, learned merchandising, learned what makes a customer actually press Buy.
2022
Performance era
Took ownership of Meta ad accounts. Stopped guessing — started reading data, restructuring funnels and retargeting with intent.
2023 — 2024
Scaling seven brands
CRO, custom sections, mobile-first rebuilds and campaign systems across Sahibas, Aoun Collection, AYEL, Lily, Koti Apparels and more.
2025 — Now
The AI layer
Claude-powered workflows: catalogue generation, cart recovery, support copilots and reporting that runs while founders sleep.